Brand Development: Successful product design links the product to the client's brand throughout the development process. With a clear understanding of the brand and subsequent successful market acceptance that defines a well designed product. It is with this understanding that at project conception, XYZ works intimately with clients to either define the Brand or if already existing, to translate the visual guide into three dimensional forms.

Research: Innovation requires research and XYZ has substantial experience in obtaining key information in the following areas: market reach, technologies, user interface, ergonomics etc. This process is particularly beneficial to entrepreneurial clients or company start ups that have a specialist technical skill but very little or no documented information on market trends.

Product Placement: A client may have an innovative idea, however to translate this "abstract thought" into quantitative information the studio can use, a product placement exercise is required. The placement exercise coupled with the fore mentioned research aims to strategise: market, global trends, and define what economies of scale work best for the Brand.

Industrial Design: XYZ has a collective sixty years experience in developing products for a range of industries. This diverse knowledge encourages cross pollination between technologies and a resultant fresh approach to: Usability, Form, Cost and Timescales. Importantly, the Industrial Design phase cannot be successfully completed and optimised without having exploring in varying detail, mechanical technologies and opportunities.

Mechanical Design: Specific to product complexity and development team criteria, XYZ provides a detailed strategy and manages critical paths, concurrent engineering with ongoing de-risking milestones. As with design, Mechanical Engineering (ME) approaches can vary. Our engineers understand that ID and ME should not compete and with careful consideration a "simple" solution will arise.

Product Graphics: Product Graphics come in a multitude of iterations, from indicating Company Logos to detailing directive compliancy for import/export control to indicating product functionality. Although generally 2-Dimensional, the execution of graphics is highly import to bridge language barriers and in some cases ensure safe and informed operating of the product.

Virtual Prototyping: Part of XYZ's mechanical design de-risking process, is ongoing CAD analysis to ensure the mass produced product conforms to the design intent. Depending on the part or assembly design, analyses such as FEM (Finite Element Analysis), component interference, tooling compatibility and concurrent engineering checks are carried out.

 Physical Prototyping: To assist companies in understanding market acceptance of the new product, a short production run of the complete product design can be provided prior to committing to expensive and inflexible hard tooling. Depending on the prototyping requirement, XYZ will either use its in-house capabilities or an international network to ensure techniques, equipment and costs are optimised.

Tooling: XYZ has extensive hands-on experience in tooling products in various countries, for example managing tooling and manufacturing locally will vary to management approaches required for China. Tooling must be considerably throughout the development process to manage financial investment, quality control, subcontractor availability and strategic opportunities with manufacturers.

Manufacture: Now that the product has been successfully produced in sample quantities, and the market requires production, XYZ offers two approaches going forward: XYZ can manage the manufacturing and assembly process for the client monitoring quality control and orders. Alternatively a data pack detailing BOM (Bill of Materials) and product assembly can be provided.