Marsword  Branding

Collaborator: Julie Scott

2005

 

   

Marsword is a creator of technology ventures which provides infant projects with the infrastructure and expertise required to accelerate growth through the critical stages of initial development. XYZ created and documented a corporate identity for the Marsword Brand encapsulating this company vision.

 

 

 


 

     
     
   

     
   

First National Bank and Shell

2000

 

    The alignment of a Corporate identities across equipment and architecture is an important communication tool to link the consumer with the companies brand values. XYZ working with First National Bank's brand custodians to  establish a three dimensional guideline for exterior and interior signage.

 

 

 


 

     
   

     
   

QEO Re-branding

Collaborator: Julie Scott

2005

 

    QEO provided the first customizable phone for the South African Market. The company logo needed to embody the unique dynamism of the company. XYZ helped refine and documented the above corporate identity for the QEO Brand encapsulating this company vision.

 

 

 


 

     
   

   

Capespan

2005

 

    Capespan, one of the largest fruit producers and marketers in the world, approached XYZ with a general requirement for innovation. Research into complimentary technologies led to new packaging methods and by opening up potential markets. XYZ was also able to provide innovation on a processing and manufacturing level.

 

 

 


 

     
     
   

     
   

Optron Re-branding

Collaborator: Julie Scott

2001

 

    Optron historically conveyed its brand to customers via products and not an overall identity. XYZ  being the designer of many of the products was asked to collate the company message into a brand language which ultimately would serve  as a guide to future products and documentation.

 

 

 


 

     
   

     
   

XYZ Branding

2000

 

    The XYZ logo was originally design by Yasmina Ladhari, an employee of XYZ, in 2000. It has been refined over the years and kept up to date by XYZ.
     

 

 

 


 

   
     

 

 


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